Web Design

Web design refers to the process of exploring and designing the visual and functional elements of websites. Web design plays a crucial role in determining how users perceive and interact with a website. A well-designed website can enhance user engagement, encourage conversions and contribute to the overall success of a business’s online presence.

What’s the difference between web design and web development?

Web design and web development are related but distinct disciplines that together contribute to the creation and functionality of websites. While they often work closely together, they involve different skill sets and focus on different aspects of the website creation process.

Essentially, web design focuses on the visual aspects and user experience of a website, while web development deals with the technical implementation and functionality.

How we design pixel-perfect websites

At Proply Digital, we take immense pride in our innovative approach to crafting exceptional websites. With our unwavering commitment to excellence, we harness the power of cutting-edge tools such as Figma, to bring our clients’ visions to life. 

Our design process is a symphony of meticulous wire-framing, pixel-perfect UI/UX exploration and seamless collaboration that transforms ideas into captivating digital experiences. Figma empowers us to create responsive designs, interactive prototypes and captivating animations, all within a single collaborative platform. 

We adeptly utilise Figma’s robust features, from component libraries that ensure consistency across pages to auto-layout for dynamic responsiveness. We’re not just designing websites; we’re engineering immersive journeys. 

With an artful fusion of design finesse and technical prowess, we confidently declare our ability to shape digital landscapes that leave an indelible mark.

Our web design process




Design homepage

Client feedback

Design internal pages

Client feedback


What we consider to be the key aspects of good web design


Wireframing and Prototyping: Before starting the actual design process, designers often create wireframes or prototypes to outline the layout, structure and functionality of the website. This helps visualise the design and gather feedback before implementation.


Content Integration: Designers need to effectively integrate text, images, videos and other content types into the design to provide a cohesive and engaging user experience. Content driven design is key to a successful website.


Branding: Web design should reflect the brand’s identity and maintain consistency with its logo, colour palette, typography and overall visual identity.


Layout and Structure: Designers determine how different elements are arranged on web pages to ensure a clear and logical structure. This includes deciding on the placement of navigation menus, content sections, headers, footers and more.


User Experience (UX): UX design focuses on optimising the user’s journey through the website. It involves designing intuitive navigation, user-friendly interfaces, and interactions that make it easy for visitors to find information and achieve their goals.


Responsive: With the prevalence of various devices like smartphones, tablets and desktop computers, responsive design ensures that websites adapt and display correctly on different screen sizes and devices.


SEO Considerations: While not part of the visual design, designers often need to consider basic search engine optimisation (SEO) principles when structuring and designing web pages, to improve their visibility in search engine results.

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